The actual cost of the retail store is a lot more than the cost of the online store, and the cost of the online store is a lot more than the cost of the retail store.
The main cost of a retail store is the same, rent, decoration, labor, instruments, inventory, and publicity; online stores are labor, inventory, and platform draw. In addition to labor costs, the total cost of the online store is actually much lower than the retail store, so a comparison between the two, the retail store because day relies on a few single or a dozen single to make profits, so the unit price is a little higher, the online store, low cost can rely on the volume to make profits, so the unit price is much lower, the entity of a thousand glasses online store maybe two or three hundred to get; naturally this is the advantage of the online store.

Buying glasses online has become a big trend, so why not take the plunge and try them? However, if you are worried about wasting time and money, you can come and check out the cheap glasses campaign, mainly for these preparations.
The following disadvantages of online stores; one is the need to bother to optometry because opticians are the natural enemy of online stores, plus the level and attitude of optometrists vary, resulting in us getting a prescription list is not necessarily completely accurate, which in turn leads to the glasses worn uncomfortable; two is the retail store glasses can try on, buy glasses online, then only see the picture, even if you buy a few glasses back to try on, but really It’s not as convenient as picking a style from a retail store.
Other places that may cause concern I will also say, after-sales, in fact, depends on the attitude of the store and reputation. A friend asked me for help before; he had a pair of glasses in a nearby optical store; the test down really could not adapt, and then went to the store several times, always let adapt, and finally the store explained the adaptation of glasses and spend half price to buy a pair. In fact, this is obviously the problem of optometry but finally transferred to the consumer. The same is true for online stores because the customization of lenses is not very good to return, the same optometry is not allowed to produce disputes, so the comparison between the two depends on the attitude of the store to solve the after-sales, but I think that whether the entity or online stores, a focus on reputation and customer feelings of the store will use a positive attitude to resolve disputes. The frame repair words are the same; in my opinion, most will do business with a store that is willing to help customers in the case of allowed plastic repair maintenance, etc., a good store is actually willing to make a little profit to solve the after-sales and customer satisfaction, after all, glasses due to wear cycle is long need repeat customers and publicity, online store well more a send to send time, but the past optician may also need time.